Hey! I’m Cole.

Below you will find my résumé. To learn more about me, visit my LinkedIn or chat with my AI résumé.

💻 Experience

Thryv + Keap, September 2020 – June 2025

Senior Manager of Product Management

  • Managed B2B SaaS PMs, taking products to market from 0 - 1.

  • Elevated an unstructured Product org, bringing rigor and process to exceed key performance indicators.

Senior Product Manager

  • Lead team of product managers, designers, engineers + QA in the development of SaaS and AI products.

  • In partnership with stakeholders, defined, built and launched company’s first PLG product and structure.

  • Developed sales / marketing tools, training; drove org understanding, thought leadership at all levels.

Manager of Product Verticalization

  • Oversaw PMs per vertical, applying my successful process to their areas of ownership.

  • Fueled 13.5% decrease in churn, 12% increase in user engagement.

Product Manager, Home Services

  • Built verticalized + localized features from research to release.

  • User engagement increased 44% YoY within vertical.

 

Lennox Industries International, March 2020 – April 2020

Content and Product Marketing Lead

  • Launched 2020 HVAC Resource Catalog.

  • Launched FirstChoice rebrand initiatives across 205 retail locations.

  • Impacted by COVID-19 restructure.

 

Sellmark Corporation, April 2016 – February 2020

Marketing Manager

  • Doubled revenue in target categories every year during tenure.

  • Achieved 70% increase in share-of-voice vs competitors.

  • Launched 200+ products, 100% on-time delivery.

Marketing Coordinator

  • Launched up to 70 products per year, 100% on-time delivery.

  • Planned, managed and exhibited at 60+ events per year.

 

CDT, February 2013 – April 2016

Marketing Consultant